How to Create a Partner Centric Culture

When partners feel like they’re part of the team, they’re willing to go the extra mile with you.

Intelex is a SaaS company for environmental health, safety, and quality management. ItsTheir goal is to help change businesses for good through improving business performance and compliance. Intelex started in 1992, and currently has over 1,000,000 users. They’ve see rapid growth over the past few years, so Kristen is focused on building out formal partners at a strategic level.

Kristen’s role is a complicated one; she must build out partnerships while changing her internal culture to one that values these new alliances. We sat down with Kristen to talk about bringing customer experience applications to partnerships, her strategies for quick wins within her role, and the future of her business.

Kristen’s current role ties together her personal and professional passions. She’s a new alliance professional with an original background in chemical engineering. In between those two periods, she went into environmental consulting where she spent 13 years learning about the industry she now works in and the importance of a robust customer experience.

Being a VP of Strategic Alliances is a cross functional role and highly influential role filled with both internal and external challenges. It is almost entirely relationship management, from focusing on partners externally to changing culture within the company, but she’s had fun watching these relationships evolve.

Here are some tactical tips that Kristen has used internally to shift to a customer-centric culture:

The Alliance role can be a difficult one because there are so many different things you could be focusing on. But Kristen likes to remind herself to look for quick wins that make her and her team feel accomplished instead of feeling overwhelmed with relationship management.

Kristen and her team are moving quickly; they often chase a deal with partners and co-sell solutions. After they would win a deal, they would then turn to focus on enablement, and it was was very challenging to get partners feeling enabled for success. One quick win they’ve focused on is proactively enabling partners with success and support teams along the buying process.

Another quick win has been a focus on formally tracking where Kristen’s team is pursuing partnerships. They now have visibility into where every deal is. This allows them to proactively look at the health of each viable partnership ahead of time.

At Intelex, they are exploring the Internet of Things (IoT) space. From exoskeletons to smart belts, Intelex is investigating a wide variety of use cases jointly with other partners to find out what is useful to customers. Their overall intent in diving into IoT studies is to give use data to provide visibility into foreseeing workplace accidents.

Whether it’s IoT, AI applications, or other new pieces of technology, Kristen will need to rely on alliances and partnerships to bring the most possible success to her team at Intelex.

To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:

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