The Marketing Workflow Basics Your Company Needs

Marketing can be a little complicated, and you pay not know exactly where to start, or what to prioritize. Just begin with the basics. Create an efficient workflow, and then move on to more advanced tasks and projects. These are the basic workflows that your company needs to start with:

1. Social Media Marketing

- Sourcing internal and external content

- Set up a posting calendar and scheduler

- Monitor audience engagement and interact as needed (do this a few times a week)

- Run analytic results each month and strategize how to do better next month.

2. Email Marketing

Email is a great way to keep your customers interested in your new products and sales! If someone signed up for your email list, that means that they want to hear from you. Take advantage of this opportunity to create more sales. Your email marketing workflow should look like this (do this as often as you need):

- Set a goal for each email campaign

- Design a layout

- Fill with content and copy

- Schedule your emails

- Run analytic results and see which customers are responding the best to what content

- Run a specialized targeted campaign from the analytical results

3. Online Media Coverage

- Set publicity goals

- Identify targeted publications

- Find contact information for relevant reporters

- Define your “key message” for each

- Write a personalized pitch

- Send Pitch

- Follow up with targeted contacts/publications

- Review results and set new goals

Once you have the basics in place, is when you can get started on more advanced marketing campaigns!

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