The Barnum effect and application in marketing

Have you ever completed a personality test on Facebook that reveals which character you are from Game of Thrones and found that it was surprisingly accurate? Barnum effect or alternatively known as…

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Why one should use SVG over PNG?

The Scalable Vector Graphics (SVG) format has become an increasingly popular choice as a web image format in recent years. Compared to traditional image formats such as JPEG and PNG, SVG offers many advantages. This includes scalability, compatibility across platforms and browsers, a smaller file size, and support for animation and interactivity. With all of these advantages, it is easy to see why SVG has become the preferred choice for many web designers and developers.

SVG is a graphics format that enables you to create images with the same quality as PNG but without the file size. This makes it a good choice for images that will be used in web applications or on websites where space is important.

SVG vector standard gives it greater versatility and control than PNG. For example, you can use SVG to create more complex graphics that are not possible with PNG. Additionally, SVG does not suffer from the compression issues that PNG does.

SVG is used for 2-D-based vector graphics which is an XML-based markup language. It uses geometric forms like points, lines, curves, and shapes (polygons) which represent different parts of the image. It was created by the World Wide Web Consortium (W3C) and debuted in 1999. SVG is an open standard for displaying vector drawings on the web that is extensively supported by current web browsers.

These are based on mathematical equations that define the visuals using geometric shapes, pathways, and text components. SVG graphic is scalable to any size without sacrificing quality, making them perfect for high-resolution and responsive displays. SVG is extensively used on websites to create icons, logos, drawings, charts, and other visuals. It is also used in a variety of other applications such as data visualization, animation, and print media.

It is a replacement for Graphics Interchange Format (GIF). The file format is raster graphics and the data compression is lossless. It is used for high-quality images, detailed icons, or need to prevent transparency.

PNG files employ lossless compression. This means they can store pictures without sacrificing any quality or information. It keeps the original picture data. This lossless compression often results in greater file sizes than JPEG files for similar photos. It might impair site loading speeds.

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